Florists
If you the consumer knew the whole story behind working with flowers, you might call a florist a “blooming idiot”! It’s a fast-paced stressful business when considering the florist is working with perishable inventory. When a flower is cut from the mother plant, it begins to die. The amount of time the consumer gets to enjoy that flower, in part, depends on the type of flower it is. Every flower variety has a certain ‘shelf life’ to be dealt with, there are time constraints as to the cutting and ship time, the processing of the flower, the design time and the delivery of the floral arrangement. If a florist has a special order and their flowers arrive in a bad condition, the replacement of bad product is critical to their customer’s order being completed on time (and creates huge stress levels for the florist!). Let us reiterate that this is a perishable item. Consumers have a vast amount of information at hand today and the florist must be at the top of his game! In this article we will delve into the history of the floral market, flower shops, flower trends in everyday flowers bouquets and weddings, to flower care, styles and meanings.
